perjantai 20. helmikuuta 2015

Metadata is crucial for Digital Marketing

Why bother with metadata?

This post is not based on Gartner or any other research, but my own observations on projects my company Talent Base has been carrying out over the last few years.
  • All organizations seem to suffer from bad quality of data as well as bad quality of metadata (the data about data or content).
  • Most of the organizations are not even aware of the fact that great deal of business problems are due to information management problems.
  • Local agile solutions in business units cause severe deadlocks for the data integrations at the global level
  • Structured data (schema based metadata) by schema.org has become guideline for on-page mark up, helping search engines understand the information on webpages and provide richer results.
Let’s explore some real life cases where bad (meta) data management caused business failures.